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July 22, 2009, Leipzig/Germany

Andrea Ahlemeyer-Stubbe
2.30 pm Driver-Moderator Method for SKU Sales Forecasting
Özden Gür Ali
3.00 pm Including Domain Knowledge in Customer Churn Prediction Using AntMiner+
Wouter Verbeke, Bart Baesens, David Martens, Manu De Backer and Raf Haesen
3.30 pm Financial measures as part of selection criteria for mixture model based segmentation
Allen Thompson and Vera Helman
4.00 pm Break
4.30 pm Temporal Data Mining for Identifying Customer Behaviour Patterns
Yuri Chizhov, Tatjana Zmanovska and Arkady Borisov
5.00 pm Behavioral Targeting: Which Method produces the most robust Prediction? A Confrontation between Decisions Trees, Neural Networks and Regressions
5.30 pm Discussion
6.00 pm End of Workshop