organised by

DMM - Program

September 3, 2011, New York, USA

Workshop Chair: Petra Perner

2.15 pm Prediction of New Customer-Product Affinities from Rich Dyadic Data using Localized Models Aayush Sharma, Meghana Deodhar and Joydeep Ghosh
2.45 pm About the Use of Data Bases for Data Mining in Direct Marketing Christiane Schatte and Petra Perner
3.15 pm Challenges and Techniques of Predictive Marketing Andrea Ahlemeyer-Stube
3.45 pm Discussion
4.00 pm End of Workshop
marketing © Shutterstock conference © Fotolia presentation © Petra Perner